You are here:

About us

Sechan Pan

Welcome to Sechan Pan (سٕژَن  پَن), where the threads of tradition weave together the tapestry of elegance. Our name, meaning “Thread and Needle” in Kashmiri, embodies our commitment to preserving the rich heritage of cultural garments and textiles.

Our Story

At Sechan Pan, we believe that cultural attire is more than just fabric, it’s a celebration of identity, a testament to the artistry of craftsmanship. Our journey began with a passion for bringing the timeless beauty of ethnic wear to your doorstep, minus the hefty price tags.


Our vision

Our vision is clear – to redefine the narrative of cultural fashion. We envision a world where every individual can adorn themselves in the splendor of tradition without compromising on quality or breaking the bank. Sechan Pan is not just a brand; it’s a movement to democratize elegance.


Our Mission

Sechan Pan is on a mission to break the monopoly in the ethnic wear market. We aim to provide you with the finest fabrics, suits, semi-stitched and stitched garments, pherans, shawls, and more, at prices that reflect the true value of craftsmanship. By eliminating unnecessary intermediaries, we ensure that every thread, every stitch, carries the essence of authenticity.



    1. Affordable Luxury: We believe that cultural richness should be accessible to all. Our direct-to-consumer model cuts out the middlemen, allowing us to offer you luxurious cultural wear at prices you’ll love.

    2. Craftsmanship: Each piece at Sechan Pan is a masterpiece crafted with precision and love. We collaborate with skilled artisans to bring you the finest quality garments that stand the test of time.

    3. Diverse Collections: From the vibrancy of embroidered suits to the warmth of pherans, our diverse collections cater to every taste and occasion. We’re not just selling garments; we’re offering you a curated experience of cultural expression.


Join the Sechan Pan Family

Become a part of the Sechan Pan family and indulge in the beauty of cultural fashion without compromise. Let every thread tell a story, and every garment be a testament to your unique style and heritage.

Sechan Pan – Where Tradition Meets Trend.